Archive for December, 2010

A Look at What’s on Winter Menus

Tuesday, December 14th, 2010

Chefs are dusting off their braising pans and stocking up on root vegetables as the nation hunkers down for winter.

The mercury might be dropping, but the trends of comfort food with a twist, distinctive ingredients, small plates, and local and seasonal products are all on the rise.

Chefs say we can even expect a continuation of lighter fare on menus.

For example, John Metz, chef-owner of seven-unit Marlow’s Tavern, based in Atlanta, and Aqua Blue in Roswell, Ga., is using starches with more fiber than traditional pasta, rice and potatoes — such as faro, parsnips and butternut squash.

For example, at Marlow’s Tavern he is featuring such dishes as grilled turkey meatloaf with Parmesan, thyme green beans, pan-roasted root vegetables, and wild mushroom and truffle gravy; a grilled stack of Prestige Farms chicken breast with oven-dried Roma tomato, buffalo mozzarella, “tiny asparagus,” and fricassée of parsnip, butternut squash and fresh herbs; and slow-roasted beef short ribs with red wine shallot demiglace and wild mushroom and caramelized onion faro “risotto.”

At Aqua Blue, Metz is offering seared ahi tuna with jumbo cous cous, shiitake mushrooms and winter squash in a Napa Valley Merlot sauce; as well as crispy trout meunière, made with Georgia mountain trout and served with spaghetti squash, scallion, “tiny green beans,” red pepper, capers, white wine and sage.

Stefano Cordova, vice president and executive chef for Bertucci’s Italian Restaurants, said he expects to add Sicilian stuffed, fried rice balls, called arancini, to the menu at the 93-unit concept this winter. He’s planning on stuffing them with crab or lobster.

“Burrata’s also coming on strong, even to us,” he said, referring to the Pugliese specialty of mozzarella filled with cream and mozzarella strips. He said he’s working with that for the first time.

Cordova said he also hopes to put baby cod from the Mediterranean on the menu with “some kind of beans, with a nice sauce that you can dip your bread in.”

For dessert, he’s playing with a new chocolate-hazelnut product that’s bound with hazelnut oil so that, unlike traditional gianduja and other hazelnut-chocolate items, it doesn’t break when heated. He is planning on making a crostata with it, possibly with banana. A chocolate bread pudding also is planned for the dessert menu.

At The Palm Court at The Plaza Hotel in New York City, executive chef Willis Loughhead is roasting a traditional Christmas goose for the holiday. Accompanying it will be a roasted butternut squash soup with pumpkin seed oil, red watercress salad with shaved butter pear, Rogue River blue cheese and Sauternes vinaigrette, braised red cabbage with lady apples and Yukon gold potato purée with shaved white truffle.

Also on Loughhead’s Christmas menu is white bean gratin with garlic sausage, thyme and raclette cheese.

Food that highlights its distinctive origin — another ongoing trend — is on display at Tango & Malbec, a recently opened South American restaurant in Houston, where South American sausages and cheeses are imported and served with local organic produce and seafood.

Tango & Malbec has a wood oven and is using it to make pizzas that reflect South American flavors. An example is the Pizza al Asado, topped with short ribs and chimichurri.

Ardeo + Bardeo in Washington, D.C., has added an array of snacks and small plates to their menu. Among them is popcorn with palm-sugar caramel and dried blueberries, roasted black grapes, veal and ricotta meatballs with citrus-scented tomato sauce, and salt cod fritters with celery root rémoulade.

Also in Washington, Danny Bortnick at Firefly is using kuri squash in his pumpkin pie ice cream. He’s also braising oxtail and serving it with ricotta gnocchi.

The Red Cat in New York recently added red-wine braised short ribs with spicy escarole, pear-celery root purée and pink peppercorns to its menu.

While braised beef is always a popular wintertime item, seafood expert Ben Pollinger, executive chef of Oceana in New York, points out that a lot of fish, from fluke to mahi mahi, take on more fat as the water cools, giving them great texture and flavor.

He’s also using a lot of Nantucket Bay scallops, stone crabs and Belon oysters.

Pollinger is poaching mild fish such as halibut in duck fat these days, which he said gives them great flavor and keeps them moist. He is also brining fish in beer before cold-smoking them, which he said helps the fish take on the smoke flavor better.

He also pointed out that winter is the height of citrus season, and he’s using a variety of them, including pomelos, satsumas, Persian limes, blood oranges and Meyer lemons.

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Groupon Adds Options for Restaurants

Monday, December 6th, 2010

Groupon has changed its operating model to one that could give restaurants more control over their offers and a bigger slice of the revenue they produce.

The group-buying pioneer — which reportedly may soon be acquired by tech giant Google — has launched two new features: Groupon Stores and the Deal Feed.

Groupon Stores lets restaurants and other businesses set up an online storefront — much like a page on Facebook Places — where they can offer Groupon discounts whenever they would like, as opposed to waiting up to several months to have an offer featured as the website’s Deal of the Day.

The Deal Feed is a feature for consumers in which they can “follow” their favorite restaurants and merchants — similar to a Twitter feed — to be notified of all deals offered from the Groupon Stores.

Groupon’s founder and chief executive, Andrew Mason, wrote on the company’s blog that the site’s original one-deal-per-day format was necessary when, as a startup in 2008, the website lacked the hundreds of thousands of merchant relationships and reported 35 million users it has today.

“Today things are different,” he wrote. “Our biggest problem is that demand is so high, merchants often wait months to be featured. And while we once only had a few thousand customers per city, now we have hundreds of thousands — Chicago just added its millionth subscriber — making it increasingly difficult to find one deal that satisfies everyone.”

Mason said the new features have begun this week in Chicago, Dallas and Seattle, with more cities to be added soon.

The site’s payback structure for merchants also will change with Groupon Stores and the Deal Feed.

Before, restaurants running a Groupon offer only as the site’s Deal of the Day would distribute a discount offer, like $50 worth of food for $25, and would keep 50 percent of the money from Groupons sold. By setting up a Groupon Store, a restaurant now would keep 90 percent of the revenue from the sale of Groupons. If the restaurant signs up to run a “Promoted Deal,” in which Groupon advertises the offer to all its subscribers in the eatery’s city, the restaurant then would keep 70 percent of the revenue.

If restaurants don’t opt for a Promoted Deal, the offer would be seen first by Groupon users who follow the eatery and have its discounts posted in their Deal Feeds. The new Groupon Stores model features integration with e-mail, Facebook and Twitter to spread word of offers through restaurants’ established social-media channels.

Google’s bid for Groupon reportedly includes a $5.3 billion acquisition plus $700 million in performance incentives for Groupon executives. A source close to Groupon quoted in the New York Times said the website’s customer base tripled this summer to 35 million users and that Groupon’s annual revenue exceeds $1 billion.

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